How To Make An Electronic Press Kit For Your Film (EPK)
An Electronic Press Kit is a digital document that has various information and images about your film. It’s a vital piece of marketing for your film when submitting to film festivals and making sure it’s the best it can be is a key piece to getting your film accepted into festivals. So let’s go over all the things that need to be included for an electronic press kit for film including some tips on how you can really make your film EPK shine.
First up, you want the first page of your EPK to prominently display your film’s title. A good way to do this is by featuring the poster for your film. This way you have your film's title along with some compelling imagery.
Next up you want to include your film’s logline and synopsis. These are key descriptions film festivals will use in marketing materials such as festival handouts and screening details online. Note however that some film festivals might ask for your synopsis to be a specific length or even to provide two or three of varying lengths, so keep this version brief and then provide them with a more lengthy one once you’ve been accepted.
After that, you want to provide technical specs for your film. This includes the title, genre, production year, country of origin, language, run time, screen ratio, and sound format. Again this is super important information for film festival directors, as they will need to know this info to plan out the technical side of screenings as well as program film blocks, so make sure it’s as accurate as possible.
Especially your run time as this is a huge deciding factor for festival directors. Trust me, they will not be happy if you give them a festival screener that’s even 30 seconds longer than what you listed in your EPK.
And pro tip here, also make sure you’re including all these technical specs on your Filmfreeway submission page as this will be the first place festival directors will look.
Next up, make sure you provide bios for the key crew members on your film. These are people like the director, producer, and writer, but if you have other crew members that might have some notoriety, then listing them can help your film’s marketability to film festivals.
Film festivals love it when high brow talent is attached to the films they are screening and they will promote that as much as they can.
And speaking of talent… next make sure you include bios for your actors and actresses. This is usually just your leading characters, but again if you have a name actor in your film that isn’t necessarily a leading character, it’s great to list them here as well as film festivals love love love having celebrities in their films.
Like seriously, they are as obsessed with celebrities as Gen-z is with TikTok. And don’t get me wrong, TikTok is pretty great.
Optionally after your leading cast, you want a quick overview of all the crew involved in the film and it doesn’t hurt to have a phone photo. This isn’t necessarily required but can be a nice touch.
And finally, you want to include some promotional stills for your film. Now note that these are not behind the scenes photos. They should either be slick marketing photos you took for your film or stills pulled from the film. I highly recommend having a combo of both as film festivals will love to use the promo photos for online marketing but will most likely want a still pulled from the film for handouts.
And final pro tip for you, make sure you have fun with it and make it visually appealing. Making your EPK’s look and feel match your film goes a long way and shows your film is the full marketing package.
Now that you’ve seen these film epk examples, your electronic press kit is sure to shine! Or glow I guess… cause it is digital.
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